Advertisement in radio is going strong, compared to last august this year had an increase of 14,8%. Radio had a better month than the media industry overall who saw an increase of 2,9% in total and the total number in August was 971 MSEK.
It is interesting that radio, as the "dead" media we most discuss is increasing its ad revenues while the newer media of tomorrow, Internet, saw a downturn in August of 1 % compared to the same month last year.
The statistics are required from a press-release by Sveriges Mediebyråer, it can be found
here.
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