Hybrid Radio with RadioDNS?

I recently heard a talk by James Cridland at mediauk.com who talked about the future of radio and these were his main points:

• Radio has a clear multi-platform future (DAB, TV, Internet)
• Radio currently has no content-focus experience

His case was that the Future is Hybrid radio, not multi-platform. You choose what program you want to listen to and where ever you are you will hear it through the platform that is available. No matter if it is through FM, Internet or even the TV broadcast (you know that we can listen to radio through our TVs, right?). After shutting of the radio, you can continue listening exactly where you were, integrating podcasts and broadcast.

To do this you need metadata about the show and where you can listen to it. RadioDNS is an open technology that makes switching between broadcast and IP streams a seamless experience. When a radio set (or app, perhaps) receives an FM channel, it receives a special ID tag about the channel/frequency. This together with RadioDNS embedded in the player, you can receive IP data directly from the Internet about the program.

For an explanation of RadioDNS, check out this clip. And if you're interested I suggest you read further at www.radiodns.org.