Wednesday, October 26, 2011
Pay for Performance
Tuesday, October 25, 2011
Economic models of radio
Project idea
As in our group, when it comes to choosing appropriate economic models, we decided we could either try to adjust the present models in order to accommodate changing markets – or we can decide to map about a lush variety of dramatically different future scenarios and the economic models that could sustain within these futuristic ideas.
In order to pursue our main idea, it entails having contact with various other groups in order to paint a vast range of possible futuristic outcomes and use these scenarios to tailor them to the business model canvas. Once the mapping out has been done we will try to illustrate the development of radio from an economic perspective. Naturally some of the solutions will be a contrast of the dream vs. the nightmare scenario.
We will entail everything from how to sustain/increase revenue streams to what models will falter or fail.
Other questions
What is the likelihood of some of these business models killing radio or changing radio, as we know it? How big a part will advertising have on future revenues? Will product placement invade radio? Radio aggregation amplifying local radio?
The business canvas and various economic models will be used as the foundation of our project. The approach we have chosen to pursue is contacting different groups to outline their work so that economic perspectives can be related to all of them (or of the selected few). There will be a lot of creative work for the final presentation.
The presentation
The ideas will be presented in a bold manner, and we will use various form of graphic illustrations to present our solutions. We have decided to present our results in the form of a film or video sequence so as to give the spectator insight to our findings.
Always present radio
We would like to present a scenario to explain our idea further more:
You are sitting in a rented car heading to work and you have tapped it’s radio so that your personal radio is playing on it. You are listening to your playlist that you have created at home, but you find your own music boring. Therefore you ask it to play something that you should like but haven’t heard before. When you get closer to the city you suddenly get stuck in traffic and you ask it to play the latest traffic news from the area, and after that you ask it to play the latest news. The AI of course knows exactly which news you like, so it only plays that. After hearing the news you want to listen to your favourite podcast. The device knows that the latest episode is out and starts playing it at your command. Before finishing the podcast you arrive with your car at the office. You tap your phone against the car’s radio and continue to listen to the podcast as you take the elevator to the top floor of the building. When sitting down at your desk you obviously want to finish listening and you simply tap you computer and the podcast seamlessly starts playing on your computer speakers. With your personal radio channel you’re always ready for another day of work.
Contextual radio (Personalized radio (Death of radio))
In recent years we have seen a trend with context based information involving GPS based localization, and “likes” that can be used to decide what information is more likely presented to the user. Also, the portability of information technology devices is an important trend; people can get access to content/information wherever they are, but they can also create content/information wherever they are. We have also seen that content and information is being more organized and structured; this is made possible by search engines and other services. Furthermore, tagging content has become usual, which makes it possible for users to index content. We believe that context can be used for presenting the right information to the user, which in the case of radio is audio.
Problem(problem area):
How can the most relevant content be presented to the user with as little effort as possibe from the user? How can we aquire the proper information from the user? How can we generate content from that information?
Suggestion/idea:
Based on trends mentioned in the background we will create a concept for future audio consumption. We imagine that the information is acquired from the users’ current situation. Examples: sound, pulse, location etc. This information can be used to present the right content to the users.
Method:
We will:
-Create a brief state of art analysis on our problem domain.
-Make an overall plan for the design process of the concept.
-Use different user situations to develop our concept.
Presentation:
We will vizualize the concept by showing different user scenarios, presented in a video.
Listening habits of the young generation
We want to find out more about radio listening habits of young people, aged 16-20 years, to be able to develop program concepts that these youngsters will find attractive.
Definition of radio: Content in some way distributed to a listener, the content is mainly, but not limited to, the form of audio. Extra material could be pictures or text.
Definition of future: 10 years from now.
Background:
How can radio find reliable future scenarios? Scenarios that can help them finding usable strategies for the future? We believe that technical development is pushed forward by individuals and trends in the society. To find possible future scenarios we will look into young people’s habits, attitudes and expectations. When we know what is perceived as attractive and usable, as well as what fits into the life style, we can start to develop products and services that fits into that lifestyle.
Problem (problem area):
“How can we make young people listen to radio in the future?” To study that question more closely we decided we have to break it down further into a new set of detailed questions about the listening habits of young people. How do young people listen to radio? When do they listen? Where do they listen? What device (cell phone, computer, other) do they use to listen? Do they listen alone or together with others? What content do they listen to? These questions are quite general, but they will hopefully give us a grasp of the listening situation as a whole. The understanding of the listening situation will be our starting point when we try to come up with well fitting innovative concepts that will make the target group want to listen to and be involved with radio.
Methods:
Interviews with people who work with radio aimed at our target group and people from our target group. Interviews are quite time consuming but give possibilities for in depth discussions about attitudes and concepts.
Suggestions for people to interview: Someone working with radio for youth. Some young people. It could also be interesting to talk to somebody who does trend analysis concerning young people and media usage.
After collecting this material and analyzing it we will develop 5-10 radio (station/program) concepts that we will evaluate in focus groups with our target audience.
Focus groups with young people where we will present 5-10 radio concepts. The participants will be encouraged to answer questions about the concepts, rate and discuss them.
Finding suitable participants for focus groups is usually a challenge. One way, maybe the easiest one, is to pick younger persons from our own contact networks. However we are a little bit concerned that those participants will not represent the target group as a whole. To get a more representative selection of participants we think that recruiting in schools or youth centers could be good alternatives. That will require a little extra work since we then will need permission from the school and/or youth center.
Based on the evaluation in the focus groups we will decide on what concepts to keep and refine into the product we will present at the final presentation.
Radio in social media
Background
The exploitation of radio over social media has not been done yet. One of the ways to boost the use and coverage of radio, expanding its reach and facilitate listening to radio while wandering in social networking sites would be to make a platform in which the synergy between radio and social networks can be realized. This exposes radio stations more than before and might help users to change their listening habit.
The project
This project has come to be about how to integrate the radio into the social networking site Facebook. Facebook is now one of the world's largest and most frequently used social media with it’s 800 million users. This can of course come and change over the next 10-20 years. It is therefore important to look at our project as an example with Facebook as a basis.
The idea
One of the problems with radio is to promote your show. It’s pretty much about luck how people would find your show or not. Facebook have a very strong “word of mouth” impact on it’s users. Therefor would be a great tool for promoting your radio show. Whether you are a professional radio profile or just a radio amateur who just wants to be heard.
Our idea is to make a widget where you can broadcast yourself over Facebook. Using live streaming or podcast. As all other media forms on Facebook, it will be possible to “like”, share and comment on these radio shows, which will make a great spread. With the integration between Facebook and Spotify it would also be possible to play music in your show. There will be all kinds of different use for this widget. For example you can use it to tell story surrounding your uploaded photos.
Our goal is to show how this widget will be used in 10-20 years.
Bringing the Internet to Radio
Social media and user generated content gets bigger and bigger. There are indications that traditional media wants to integrate the interactive potential of these new mediums to adapt to the new media landscape. Swedish radio has already begun investigating what change is needed presented in Journalism 3.0. As we have seen recently with terror attacks in Norway and revolutions in the Middle East, social media channels are becoming more and more important information channels, especially when dealing with governments exercising censorship. We therefore believe that monitoring the Internet for information will become even more important in the future.
Problem (problem area):
How can Internet content of journalistic value be found, processed and incorporated into the radio medium?
- Considering the Internet as a geographic region, can the regular journalistic process from foreign correspondents be applied (and modified), and can it be divided into subregions?
- What tools and competencies are required?
- How will the process and presentation differ between areas of political-, music- niche- and overall news journalism?
- How can radio manage to keep the brand identity of reliability (SR) when introducing this new concept?
Suggestion/idea:
Web correspondents working full time with monitoring (through social media monitoring tools) and sorting online information for the radio shows. This scenario treats the Internet as a geographic region to monitor and report on. However, the Internet is divided into subregions of:
World news (monitoring Twitter etc. for events such as earthquakes etc)
Local news (geotagged Twitter and Facebook updates lets the radio show report on the latest news for a specific location)
Niche content (contacting bloggers with niche expertise to co-produce radio shows, or browse the web for the latest niche news)
“Mainstream” music and entertainment (monitoring YouTube for new artists and music, exploring different genres, latest gossip about artists etc, current trends)
Live webstreaming (could be traditional video streams or other types of live streaming information, perhaps related to online gaming)
We will also look into the implementation process of this new concept.
Method:
We’ll start by doing a literature study mainly based on Internet resources because of the young nature of this focus area. We will also look into already existing social media monitoring tools before we start to sketch on solutions.
Presentation:
We’re planning on producing a “fake” radio show, portraying our idea about the future in radio journalism along with images of our concept.
The Radio After Tomorrow
During dire straits information is of great essence. Both receiving information about what is causing the crisis, and communicating to the outside world how one’s situation is developing is of essence. What if the power grid goes down? What if all mobile communications goes down? In the future we won’t have set-top receivers for radio or TV. However, we will have some kind of radio receiver in our mobile devices.
Our scenario for our project:
- Internet works as it does today, although it is faster and reaches further over the land
- We are dependent on electricity even more than today
- People do not have set-top radios in their homes
- Digital radio is broadcasted and listened to through mobile devices. Both live and on-demand
- Our mobile devices are even more advanced and “smart” than they are today
- Better batteries (longer up-time)
Problem
Previously, radio played a big role in the dispersion of information during times of crisis. What role will radio play in the future?
Method
- Interviews with experts in the crisis area and radio communication: Henrik Olinder, SR, Smittskyddsinstitutet, Försvarsmakten, social media activists during the Arabic Spring
- Literature study; previous studies in communication during crisis
- Study the use of social media during crisis
Presentation
- Video
- Some kind of live performance
- Fun!
Public service of the future
Research question:
What can the product portfolio of SR look like in the future to satisfy/attract as many target groups as possible?
Questions to be answered:
- What does the product portfolio of SR look like today?
- What purpose does public service content fulfill? Is it different depending on the target group? Satisfaction or attraction?
- How does different content satisfy/attract different target groups?
- How does SR reach several different target groups today?
- Which external factors affects the content of SR? For example political decisions, social trends
- What internal factors affects the content of SR? For example economic strength, ability to produce great content and attract good content providers
Implementation:
- Interviews with people on SR that understand the users and work close to target groups, product development and new concepts
- SWOT and STEEP analysis with focus on how the content will be affected
- Describing and specifying a future scenario for the presentation
- Creative work for the presentation, putting together for example a poster, video, radio show, images
Monday, October 24, 2011
School radio/podcast
Our main idea is basically to make a niched school radioshow/podcast about different subjects at the university, where local KTH “profiles” (mainly lecturers) are invited to participate and elaborate about their favorite subject. The character of the show would be of a documentary type but with a talkative entertaining twist, something like a mix between “P3 Dokumentär” and “Sommarpratarna i P1”. The target group of this show is students who are about to start, or has already started, to study a particular subject. By listening to the show students would get a fast and easy digestible content served in a entertaining way and hopefully be inspired to study the subject even further. Subjects that are extremely theoretical and hard to grasp or get a hold on, such as math or physics, could be emphasised to ease the understanding of the bigger picture. An important aspect though, is to make the podcast focus on a specific subject and to mediate why the particular subject is interesting, rather than propagate why a specific course is worth studying.
Long-term wise we hope that this new way of letting people/students explore university subjects from within the head of a lecturer will be applied on additional subjects, perhaps even for every subject available at KTH. These podcasts could accompany the existing course description to let the student get a broader perspective and motivate the student to further studies. All podcasts could also be available together at a single place on KTH:s website, especially for people just interested in a subject rather than a specific course.
Implementation
We intend to interview a lecturer at KTH and let him/her elaborate about his/hers favorite subject. The interview will then be edited and compiled into a 10-15 minutes long podcast. The podcast will then be available to people/students wanting to get an insight into the subject from the lecturers point of view. Hopefully we will be able to test this concept on a course commencing this period and then let the students evaluate both the podcast itself but also the concept.
The presentation
At the final presentation we intend to introduce our concept and play some audio clips from some of the podcasts, as well as display some mock-ups from the course sites. We will also present the evaluation of the concept made by the students.
AudioPool - the Abbreviated Project Plan
Sunday, October 23, 2011
citysounds.fm
Friday, October 21, 2011
Pay for performance
Thursday, October 20, 2011
iOS app recommendation for podcasts
SR 5.1 Multikanal
Monday, October 17, 2011
Distance course in podcast radio
Tuesday, October 11, 2011
The Boat That Rocked
Saturday, October 8, 2011
Twitter and FB banned from radio
You probably heard about this, but it is still interesting how they try to resist social media!
How do I find...?
Thursday, October 6, 2011
Yet another streaming music service: Grooveshark
Wednesday, October 5, 2011
An alternative to the radio set
THS Radio
Ideas about the future of radio
Tuesday, October 4, 2011
Car radio
Toyota seem to be the car manufacturer that is closest to a release of smarter radios by introducing it in their 2012 editions of Camry and Prius.
As hybrid radio don't mean that FM is taken away why hasn't this been done sooner? Who causes the evolution lag in car radio?
Monday, October 3, 2011
http://youarelisteningtolosangeles.com/
This American Life
Click now!
I also recommend the show that is about Iraq seven years after the invasion as Nancy returns:
Click later!
Great storytelling and no images required! :)
Sunday, October 2, 2011
Do we want images?
Imagine a radio talk show of some kind, that generates images literally as they speak. I know some radio shows already do that, but what do we as an audience really prefer? Do we like someone else to show us the images or do we like to use our imagination and draw them ourselves?
Swedish local radio
called Radio SMF on the local radio station Radio Trelleborg.
The radio show is in the format of a music and call-in program.
In the clip a lady by the name of Berit calls in and gives greetings to her family and friends.
To me, the show feels very local.
The show might be the stereotype of Swedish local radio (at least in my mind).
Will this radio show and similar radio shows survive the future?
SoundTransit
SoundTransit is a site that has been around for some time but hopefully not all of you heard about it.
On the site you book a "transit" between different locations and when you're done you are able to download an audio file that contains a mix with field/ambient recordings from the locations you chosen and that slowly fades in and out of each other.
In the earlier version of the site this was the only way to listen to all the recordings, but now you can apparently also search for them (not equally interesting though).
Even if you don’t appreciate the audio content itself, I believe they have a very interesting way of presenting it and that might be a inspiration to some.