Tuesday, October 25, 2011

Radio in social media

The exploitation of radio over social media has not been done yet. One of the ways to boost the use and coverage of radio, expanding its reach and facilitate listening to radio while wandering in social networking sites would be to make a platform in which the synergy between radio and social networks can be realized. This exposes radio stations more than before and might help users to change their listening habit.

The project
This project has come to be about how to integrate the radio into the social networking site Facebook. Facebook is now one of the world's largest and most frequently used social media with it’s 800 million users. This can of course come and change over the next 10-20 years. It is therefore important to look at our project as an example with Facebook as a basis.

The idea
One of the problems with radio is to promote your show. It’s pretty much about luck how people would find your show or not. Facebook have a very strong “word of mouth” impact on it’s users. Therefor would be a great tool for promoting your radio show. Whether you are a professional radio profile or just a radio amateur who just wants to be heard.

Our idea is to make a widget where you can broadcast yourself over Facebook. Using live streaming or podcast. As all other media forms on Facebook, it will be possible to “like”, share and comment on these radio shows, which will make a great spread. With the integration between Facebook and Spotify it would also be possible to play music in your show. There will be all kinds of different use for this widget. For example you can use it to tell story surrounding your uploaded photos.

Our goal is to show how this widget will be used in 10-20 years.

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